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Opt-in E-Newsletters/Email Marketing
The success of opt-in e-newsletters/email marketing is that the consumer has complete control. Compared to direct mail the cost per response is much lower with sufficiently high response rates. |
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With treobiz.com you can:
- Choose e-newsletters/email shots to in-house customer list or to an external list.
- Create and distribute custom e-newsletters effective for new product announcements, invites for events or sales promotion offers for your customers.
- Track what people have clicked through to and what they are interested in.
- To enhance the response to your campaigns you can opt for telephone follow-ups to get valuable feedback so vital in ensuring the success of an online campaign.
Why choose opt-in e-newsletters/email campaigns?
- More responsive than other forms of direct marketing
- Fast and efficient as it delivers instantly to targeted audience
- Accountable as it is easy to track results
- Highly cost effective in reach
- Effective since recipients have given their consent to receive information
- Not treated as spam as the recipient has opted in to receive it
E-newsletters/email campaigns are ideal marketing tools if your objective is to:
- Retain loyalty of existing customers
- Generate leads and increase sales
- Create brand awareness
- Cross-sell or up-sell your products and services
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